Google Search: Blandot

Google Search: Blandot Who is Blandot anyway and why is the name connected with blogs?

Not essentially Egyptian but it's a reasonable question. As I was talking on the phone to a friend this evening, she mentioned looking up the name, which she had been told was the name of an actor, on Google but finding only a series of references to blogs that all seemed to have the same text but just different words inserted. The name Blandot was one of the few constants. Having come down to Sharm where I actually have a connection with a decent speed, I decided to look it up myself. The first reference on Google is to an H.P. Lovecraft story (never liked the writer much personally) and then just the situation described to me. Each site has a comment or two with a different variation on the theme but the inserted words refer to financial advice, dating and sexual activities, prescription painkillers, and online gambling. My friend asked if blogs had to do with coding messages or something, but I had to admit that mine certainly don't. These would appear to have them.

So what's the story/stories with Mr. Blandot? Looks like blogspam to me.